Tell us about your morning routine/daily schedule for success
I always make sure that I never start the day rushed so I wake up early, have a coffee in bed and plan my day out so I know exactly what I need to do in order to achieve my weekly goals. One thing I have started doing this year is reading business books in the morning before starting my day. Currently, I am reading The Lean Startup by Eric Ries and it really wakes my brain up and gets me motivated.
What is the best piece of advice either for your business or personally you have ever received?
Always listen to your instincts and if something doesn't feel right, be decisive and have the confidence to change it. At In Capri we work really hard to make sure that we love the styles that we develop and sample, but occasionally there's a style that just doesn't feel right. It can be difficult to accept that it hasn't worked, especially when a lot of time has gone into it, but in the long run it always works out for the better.
Something you wish you knew when you first started In Capri
To embrace the journey. When starting a business, it can be so easy to get caught up in the next step and feel like you should be ahead of where you are. However, I have found it's so important to embrace every step of the journey and enjoy the process of adapting and creating new opportunities. There are so many small wins that happen every day and should be celebrated.
Tell us about one of your proudest moments as a business leader to date
Launching the brand was a really proud moment and a huge milestone. It took nearly a year and a half to build the brand, sustainably source and develop our products so it was such a surreal moment to finally be out there. It's been extremely rewarding to receive feedback from our customers, knowing that we are making a difference and our products are loved.
Can you recommend a book or podcast that has inspired you?
One of my favourite books has been Shoe Dog by Phil Knight. It was incredibly inspiring to learn about the whole journey of Nike, from its concept to the creation of the huge and influential brand it is today.